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Today, it’s not whether you have a digital marketing strategy for your healthcare organization. It’s how strong a presence you have. To win online, you need a comprehensive strategy that includes a marketing driven responsive website, search advertising, display advertising, blogs, search engine optimization, social media, and more. The healthcare industry is…
Healthcare organizations must continually make adjustments to maintain optimal function. A number of different techniques can be used to determine where adjustments need to be made. One essential technique involves a discussion of an organization’s strengths, weaknesses, opportunities, and threats, commonly called SWOT analysis. SWOT analysis has been used extensively in other…
Technology is driving consumerism with lower prices for wearable, self-monitoring devices. For providers, this means balancing these sources of information with your training and expertise during treatment. Technological advances in the healthcare industry are among the most interesting developments every year, and 2018 was no different. Focus on three development…
Every new business needs a business plan, including a medical practice. A business plan is a road map to the success of your practice. It shows you where you are starting, where you want your business to be in the future, and how you plan to get there. When doctors begin a…
Four ways data is improving healthcare operations. Lower cost, better care. The healthcare industry now has more data than ever. It can be challenging to corral and understand massive amounts of data from a variety of systems. There’s data from patient care, supply chain, insurance billing, compliance, operations and the…
The automation of manual tasks is an important strategy for performance improvement as the healthcare industry continually works to cut costs and improve efficiency. More than ever healthcare organizations face tough challenges in their efforts to control costs while delivering quality patient care. While many of these challenges impact healthcare providers…
To manage ambulance billing, it is important to find a specialised team that understands complete revenue cycle management that includes optimised medical coding, proper and timely claims submission with expert handling of accounts receivable and better denial management. An insurance claim is a collection of data that we transported this…
Medical devices are a fast-growing segment in the health care industry. The demand for devices is accelerating from two particular areas, emerging foreign markets where the devices are relatively new, and in the U.S. with its aging population. Medical devices manufacturers face unique challenges when compared to other equipment manufacturers. Not…
As we approach the end of the year, how have you done on your sales strategy? Did you achieve your individual and company goals? Did you have a plan? Did you stick with it? A lot of questions, but all very valid. Many HME providers know technology can help their…
An important element of the success of DME suppliers is a vibrant marketing program. In implementing a marketing program, the supplier needs to avoid pitfalls pertaining to the Medicare anti-kickback statute, the federal beneficiary inducement statute, the federal telephone solicitation statute, the Stark physician self-referral statute, federal and state telephone consumer…
